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Information <br />MEMORANDUM <br />TO: City Council <br />FROM: Tina Allard, City Clerk <br />DATE: April 18, 201 I <br />SUBJECT: City Newsletter <br />Awhile back Mayor Dietz attended a conference and learned that other cities were making a <br />profit from their community newsletter. Staff was directed to look at the issue and this <br />update is being provided. <br />I contacted Mayor Dietz to find out which cities are making a profit in order to learn more <br />information. Mayor Dietz mentioned the City of Ramsey and asked me to contact the <br />League of Minnesota Cities (LMC) regarding the other cities. I tried making contact with <br />Ramsey and the LMC Training and Conferences Manager. I didn't receive a response from <br />either group. <br />After doing some further research, I located the attached document regarding the City of <br />Ramsey and their newsletter. <br />It should be noted that it is more difficult to get ads in the Elk River newsletter because we <br />don't have the demographics to support it as much as a city like Maple Grove. It is easier fox <br />Maple Grove because they have many more businesses that axe in the area and willing to <br />advertise. Our current vendor hasn't been filling all the ad space fox Elk River and has <br />donated some ads. <br />There has been a lot of discussion with the Visioning Team and some discussion with the <br />Branding Subcommittee with regards to overall marketing/communications of the city. Staff <br />would like to continue to review this item but to wait and see how it will fit into the <br />decisions that are made with both the visioning and branding projects. <br />N:APublic Bodies\City Council\Council RCA\Communicadon~ANewslcttcr PmflLdoc <br />