6. HRSR 04-04-2011 - Laserfiche WebLink

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7. Marketing Plan -Pizza Ranch trains & utilizes its management team and employees to create "community" in our restaurant locations. Specifically our managers will focus on these key elements of success as the basis of the Pizza Ranch marketing strategy: Community Involvement -The Pizza Ranch has built a reputation on being involved in the local community. Personality -Personal manners of management and employees are important. Management and employees are expected to be polite, wave, and carry themselves in a respectable manner when out in the community. As management, we recognize that every step out of our door is an opportunity to make friends with a potential customer. Employee Satisfaction -Educating our staff through the use of the standards manual is important. Employees enjoying their job and being appreciated by the owner or manager create a positive perception in the community. Out of Store Involvement -Management getting involved in chamber events, local clubs, fundraisers, school athletic boosters, and a local church are keys to a positive public perception. We also need to know the community leaders and meet, greet, and appreciate their business. 8. Operations Excellence -Our focus should never be, "that's good enough" or "I'm busy enough." Our tool for success is "continuous improvement." What did we do right, what mistakes did we make, and what changes are we going to make to resolve it?" Financial Stability -Pizza Ranch, Inc. provides financial services through PR Financial, a wholly owned subsidiary of Pizza Ranch, Inc. Management and ownership will gain an understanding of nightly bookwork, cash long and short, cash paid out, accounts receivable, billing, labor statistics, and food and labor costs; and how they are important in evaluating the business and in assessing the problems or opportunities for growth.