6. HRSR 04-04-2011 - Laserfiche WebLink

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Business Plan Summary for the Pizza Ranch in Elk River, MN 1. Current Restaurant Industry Analysis -Restaurant Industry Sales Turn Positive in 2011 After Three Tough Years 2. Location/Design/Interior Layout -Currently, Pizza Ranch Inc. has reviewed the location and determined the location to be highly suitable for a Pizza Ranch. Elk River sits at the convergence of three State Highways 10, 169 & 101. Each highway has approximately 40,000 daily traffic count. Elk Rivers population is 24,539 and within a 10 mile radius the population is 135,386. The location, design, and interior layout are approved by Pizza Ranch Inc. All branding elements are strictly monitored and are outlined in the Brand Standards Manual. See Appendix C for projected exterior elevations & interior layouts. Pizza Ranch, Inc. provides these based on your location specifications. 3. Restaurant Ownership & Management -Pizza Ranch, Inc. provides direction and job descriptions for the management team to be assembled for each Pizza Ranch location. General Manager, Assistant General Manager, Kitchen Manager and Guest Services Manager positions make up the management team. The Elk River store will be owned by father and son of Gerald H. McDonald and Robert G. McDonald. The stores GM will be Robert and, he along with the help of Pizza Ranch corporate will hire key management positions. The state of the current economy should allow us to hire experienced and competent workers at great value. 4. Training -Management & Staff- All management positions are required to complete 1-4 week training sessions conducted at Pizza Ranch, Inc. These managers will be trained on how to train store level staff members who are cross-trained in several positions to ensure we have a staff that is capable of meeting the demands of our customers. Pizza Ranch, Inc. provides pre-opening store level staff training and training support during the first two weeks after store opening. Quality Food -The Pizza Ranch's standards for providing quality food are outlined in the operations standards manuals (Manual for Kitchen Operations & Handbook for Excellent Ranch Operations) and through support of Franchise Consultants. Proper Equipment maintenance outlined in the standards manual is important in providing consistency for the chain. Franchise consultant support is given to follow-up and support the food quality in every Pizza Ranch. Pizza Ranch's current menu is provided later in this document. 6. Consistency -The consistency of products and services is important at the Pizza Ranch. We recognize that the Pizza Ranch needs to meet the needs of every customer in regard to cleanliness, service, and quality food. The Manual for Kitchen Operations & Handbook for Excellent Ranch Operations can be provided on request.