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cited type of promotion which would influence residents to shop more often in Elk River. <br /> <br />Thirty-three percent reported shopping "weekly or more often" in Downtown Elk River. Thirty- <br />two percent did so twice monthly or monthly, and twenty-two percent shopped there <br />sporadically. Fourteen percent reported they never shopped the Downtown Area. The major <br />Downtown magnets were the Drug Store, Grocery Store, Bakery, Hardware Store, and Bank. <br />Possible inducements for attracting more residents to the area included "more retail variety" and <br />"more restaurants." <br /> <br />Otsego-Elk River Merger: <br /> <br />Sixty-one percent reported awareness of the proposal to merge the two cities of Otsego and Elk <br />River. While thirty-five percent supported the merger, twenty-four percent opposed it; but, forty- <br />two percent were unsure about their opinion on this issue. The merger proposal, then, has not <br />been discussed enough to cause great numbers of support or opposition to materialize. <br /> <br />Conclusions: <br /> <br />1. Elk River citizens were very pleased with their community. They were satisfied, for the most <br />part, with past policies and actions. But, perceptions about the City, itself, have dramatically <br />changed; concerns have begun to reflect issues found in nearby growing communities: property <br />tax levels, growth rates, road congestion, and convenience of amenities. <br /> <br />2. Substandard evaluations of the park and recreational system were noted in this study. While <br />the community does not have a general consensus about priorities for the building of outdoor <br />recreational facilities, it would presently support a carefully constructed bond referendum for <br />neighborhood park improvements, trail links, and an outdoor swimming pool, requiring an <br />average property tax increase of $20.00-$25.00. <br /> <br />3. There was much enthusiasm for a full-service community center at present. In fact, with the <br />exception of a community theater, residents overwhelmingly supported every facility tested for <br />possible inclusion. A key problem, however, were the financial constraints placed upon the <br />project, wherein the typical residents was willing to accept a $19.70 annual tax increase. Clearly, <br />either a much more scaled-down proposal would need to be put before the voters, or a careful <br />information campaign outlining costs would have to be undertaken before a vote. <br /> <br />4. In light of the support for a bond referendum at this time which would be financially feasible, <br />we suggest the best course of action would be to proceed with a park bond proposal, and then <br />engage in concrete discussions with the city in preparation for a later election effort for the <br />community center. The list of citizen desires was much better aligned with their willingness to <br />pay increased taxes in the case of the outdoor recreational facilities. In order to secure the <br /> <br />Page 7 <br /> <br /> <br />