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changes: "Unlimited opportunities" is intended to be all inclusive. It doesn't set boundaries and it <br />projects optimism. As one employee said, paraphrasing, "unlimited" is optimistic and has a hopeful <br />outlook - it is what this country is all about. "Exceptional" doesn't convey the same feeling. The original <br />phrase applied to adults, children, seniors, business, tourists, long-time residents, new residents, <br />education, recreation, and the list could go on and on. Staff feels that "exceptional business <br />environment" is limiting because it addresses only business. It is more closed and doesn't portray the <br />feeling that there is reason why everyone should come to Elk River: There are opportunities for everyone <br />- "unlimited opportunities." On the other hand, Councilmember Motin's point that business or <br />economic development in some form should be included in the vision statement is well taken. He wants <br />everyone to know that having an "exceptional business environment" is important to the City. <br />Taking all of those thoughts into consideration, another option is to consider a compromise that includes <br />the suggested word order revision that because it retains the integrity of the original Vision. Additionally, <br />if the Council wants a reference to business, perhaps the statement "and an exceptional business <br />environment" could be added after "unlimited opportunities." <br />Possible Compromise: <br />Abounding in natural beauty, Elk River is a vibrant, historic river town with an innovative and <br />involved community that promotes an active lifestyle and offers unlimited opportunities. <br />ATTACHMENTS <br />• The presentation distributed at the October 11, 2010, meeting is available on the City's <br />website for your review. If you would like another copy, please contact me. <br />Action Motion by Second by Vote <br />Follow Up <br />N:\Public Bodies\Ciry Council\Lori\2010\Visioning Goals 10 1810.doc <br />