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Beautification -Have attractive welcoming streetscapes at Ciry entrances and primary corridors. <br />Enforce zoning ordinances. <br />streetscapes is broader than landscaping to help promote more than just attractive landscaping. <br />Original Staff Goal: <br />Opportunities -Provide incentives fox new and existing business growth. <br />Revised Goal.• <br />Opportunities -Foster apro-business atmosphere that provides other incentives and opportunities <br />for new and existing business growth. <br />The revision broadens the scope to encompass more than just financial incentives to promote <br />business growth. <br />Staff agreed with these changes and recommends approval of the Goals listed below: <br />• Innovation -Develop new programs and services to meet the needs of the <br />community. <br />• Community Development -Enhance community involvement and public <br />participation through a variety of innovative outlets. <br />• Beautification- Have attractive welcoming streetscapes at City entrances and <br />primary corridors. Enforce zoning ordinances. <br />• Opportunities -Foster apro-business atmosphere that provides other incentives and <br />opportunities for new and existing business growth. <br />Finally, let's review the suggested changes to the Vision: <br />Staff Vision: <br />Abounding in natural beauty, Elk River is a vibrant, historic river town that promotes an active <br />lifestyle in an innovative and involved community offering unlimited opportunities. <br />Suggested Changes: <br />Abounding in natural beauty, Elk River is a vibrant, historic river town with an innovative and <br />involved community that promotes an active lifestyle and offers an exceptional business <br />environment. <br />One suggestion was to simply change the order of the words. "Innovative and involved community" was <br />moved before "promotes an active lifestyle." Because this does not change the intent of the Vision, it is <br />agreeable to staff. <br />Another suggested revision was to change "unlimited" to "exceptional." Further, "opportunities" was <br />changed to "business environment." Together the phrase changes from "unlimited opportunities" to <br />"exceptional business environment." From a staff perspective the meaning of the original statement <br />N:\Public Bodies\City Council\I,ori\2010\Visioning Goals 10 18 l0.doc <br />