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`~Ved~esc~a~'9 ~®~e~a~e~ <br />8-8:30 a.m. <br />Registration and Coffee <br />8:30-8:45 a.m. <br />Welcome and Introductions <br />Jeff Tarhert <br />Senior lice President <br />APPA <br />Washington, D. C. <br />8:45-10:15 a.m. <br />What CEOs and <br />Senior Managers Do: <br />Leadership in a Time of Change <br />Utility CEOs and managers wear many hats and must juggle <br />many issues: from power supply, to human resources, to <br />meeting customer needs, to working in the political and en- <br />vironmental arenas. This session will examine what it takes <br />to be an effective utility senior manager including: setting or- <br />ganizational direction, defining appropriate roles and respon- <br />sibilities, directing and motivating staff, and working with the <br />utility's governing body. <br />Lonnie Carter <br />President and CEO <br />Santee Cooper <br />MoncksCorner, S. C. <br />10:15-10:30 a.m. <br />Break <br />Who Should Participate <br />General managers and CEOs <br />(particulary those new to their jobs) <br />Senior managers and those on track far executive <br />leadership positions and any others who are interested <br />in the issues and processes that face utility chief exec- <br />utives and general managers. <br />What You'll Learn <br />This workshop focuses on the changes and challenges <br />facing public power today; and the skills, knowledge <br />and techniques leaders need to guide their organiza- <br />tionsand governing bodies through the evolutionary <br />years ahead. <br />ii r , <br />~- - - <br />10:30 a.m.-Noon <br />Understanding the Ohanging <br />Business Environment: <br />Our Industry's Outlook <br />for the Next Five Years <br />Setting the strategic direction for your utility requires an un- <br />derstanding of the external forces that affect the electric util- <br />ity industry, including national energy policies, competitor <br />strategies, customer expectations, new technology, environ- <br />mental challenges and more. Examine the significant issues <br />facing public power, including power supply, climate change <br />regulation, wholesale markets, energy efficiency, renewable <br />resources, smart grid and other trends. <br />Marc Gerken <br />President and CEO <br />American Municipal Power, lnc. <br />Columbus, Ohio <br />Noon-1:30 p.m. <br />Lunch (on your own) <br />1:30-4:30 p.m. <br />Financial Management: <br />Operational and Strategic <br />Financial Issues for Management <br />A key area of executive responsibility is the financial health <br />and performance of the organization. Examine the financial <br />and operational information and other data senior executives <br />need to determine how the organization is performing, po- <br />tential areas of enterprise risk, tools for longer-term financial <br />planning, and the metrics used to evaluate the financial con- <br />dition of the utility and to convey this information to policy- <br />makers and stakeholders. <br />Mark Beauchamp <br />President <br />Utility Financial Solutions <br />Holland, Mich. <br />