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GOAL: Identify target markets (i.e. Wind Industry, photovoltaic, etc.) and execute <br />direct mail campaign followed up with personal contact to develop and maintain <br />relationships within those target markets <br />GOAL: Promote energy technical and design assistance with the Gateway property <br />specifically, and in general, other available property and development opportunities <br />throughout Elk River at the 2010 MNCAR expo <br />GOAL: Include applicable programs, information and press releases in News from <br />the Hub, The Current, City website, Energy City website, social media sites and local <br />cable features <br />5. OBJECTIVE.• Formally recognise business participation in energy ~ciency improvements and ~orts <br />to encourage others to do the same; promotion of EC brand aavareness through business recognition <br />GOAL: Include demonstration sites and business initiatives in new Energy City <br />brochure <br />GOAL: Award Business and/or Individual `Energy City High-Five' award to those <br />who utilize ECC assistance, utility rebates, participate in applicable event (CFL <br />recycling, Energy Expo, etc.), partake in EC education (speaking at Business <br />Rcc~~cling event, becoming a demonstration site, etc.) Certificates will be signed by <br />the Mayor and ECC chair and awarded at workshops, events or public meetings <br />G(~.1L: Include applicable business initiatives in press releases in News from the <br />Hr~b, The Current, City website, Energy City website, social media sites and local <br />cable features <br />6. OBJECTIVE.• Create Energy district/corridor/business park <br />G(~n:.: Identify area to implement energy design guidelines within 1715` FASTudy <br />or ~~~-,-i[hin community <br />7. OBJECT"IVE: Provide financial assistance to businesses to encourage energy ~ciency improvements <br />G~?.~L: Develop low interest loan program to assist businesses with energy efficient <br />im;~~~~~>~rements (Micro Loan program) <br />GOAL: Research applicable financing opportunities at the local, state and federal <br />level to leverage local program funds (i.e. PACE program, Office of Energy Security) <br />NEXT S'?'"!'S <br />Staff will continue exploring other methods and strategies to utilize Energy City as an <br />Economic C)e~Telopment tool and implement strategies as outlined above. Updates will be <br />made to t] ~ ~~ I ~ DA and ECC as applicable. <br />C:\U~rrs\adeckert\AppData\],ocal\Microsoft\Windows\T'emporary Internet Files\OLKEA8D\8-9-10 Objectives-Goals RJT <br />recomendated revisions.doc <br />