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Request for Action <br />ver <br />To <br />Item Number <br />Planning Commission <br />5.1 <br />Agenda Section <br />Meeting Date <br />Prepared by <br />General Business <br />May 23, 2017 <br />Chris Leeseberg, Senior Planner <br />Item Description <br />Reviewed by <br />Downtown Sign Ordinance Amendment <br />Zack Carlton, Planning Manager <br />Reviewed by <br />Action Requested <br />Direct staff to take an ordinance amendment to the City Council, by motion, amending the sign <br />ordinance to permit signage above the stringcourse in the Downtown District (DD). <br />Background/ Discussion <br />Staff had discussions about a potential sign on the Granite Shores building in the DD in late January. <br />The City Council reviewed this topic at their workshop on May 15, 2017, and directed staff to permit <br />signage above the stringcourse in the downtown zoning district. <br />The ordinance permits one wall sign on each primary and secondary facade below the stringcourse. Signs <br />are limited to one square foot per one linear foot of unit width. Unit width means the measurement of <br />an implied facade, or leased space. The desire of Granite Shores is to have a sign on the east side of the <br />building above the stringcourse. <br />The intent of the downtown district and design standards was to preserve this distinctive character with <br />the appearance that there are multiple buildings (unit widths) which are distinctly different from one <br />another yet allows a uniform mass of building with the appearance of vertical separations. <br />The intent of the downtown district signage was to fit with the character, proportions and scale of the <br />individual building (unit width) and complement, rather than compete with, the character of downtown. <br />The signage goals at the time were to provide signage in scale with a pedestrian environment, not <br />advertise in a manner that draws people off of Highway 10, thinking of downtown as the destination. <br />Staff is supportive of this change because with original intent and designs standards of DD have not been <br />achieved. This is neither good nor bad, but the city now has a different downtown fabric to work within <br />than previously envisioned. The larger scaled buildings, both in size and appearance, now function as <br />large commercial buildings and signage should be adjusted to accommodate this. <br />Attachments <br />Zoning Area Exhibit <br />Proposed Ordinance Language <br />Narrative <br />p0WIHE0 sr <br />I Is <br />