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E lls <br />River` <br />Request for Action <br />To <br />Item Number <br />Housing and Redevelopment Authority <br />7.2 <br />Agenda Section <br />Meeting Date <br />Prepared by <br />General Business <br />Aril 3, 2017 <br />Colleen Eddy, Economic Development Specialist <br />Item Description <br />Reviewed by <br />Marketing Update <br />Amanda Othoudt, EDD <br />Reviewed by <br />Cal Portner, City Administrator <br />Action Requested <br />Item presented for information. <br />Background /Discussion <br />Informational Marketing Meetings: <br />Staff will be coordinating two upcoming informational meetings with Central Minnesota Housing <br />Partnership (CMHP). We are proposing to facilitate these meetings during the last part of April and the <br />middle of May. The meetings will be held at city hall and will include current and past homeowners who <br />have participated in the program. <br />Staff is projected to send out a couple direct mailings to homeowners in the targeted area which will <br />include the newly expanded area. One mailing will be sent out to invite homeowners to the informational <br />meetings and another one will be send out to promote the program and will include before and after <br />photos and testimonials. <br />EDA /HRA Website: <br />Staff continues to work with Golden Shovel Agency on content that populates the news feed. We have <br />been receiving quarterly analytic reports which show the number of hits /page views each of the page <br />receives. Staff has included information regarding a new program called Lead Forensics, which is an <br />Advanced Website Lead Generation /Tracking program through Golden Shovel. <br />Advertising: <br />In 2016 the HRA advertised the Rehabilitation Loan Program in seven quarter page ads in the Star News. <br />Staff will be creating ads to promote the loan program in the May and June editions of Star News. The <br />ads will be in full color and will stay at the quarter page size. <br />Financial Impact <br />Funding for marketing and advertising are included in the 2017 budget. <br />Attachments <br />■ Lead Forensics Proposal <br />■ 4`h Quarter Google Analytics Report <br />4A UO'E <br />