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REQUEST FOR ACTION <br />TO ITEM NUMBER <br />Economic Develo ment Authori 7. <br />AGENDA SECTION MEETING DATE PREPARED BY <br /> February 13, 2012 Clay Wilfahrt, Assistant Director of <br /> Economic Develo ment <br />ITEM DESCRIPTION REVIEWED By <br />Appoint Economic Development Authority Commissioner to Annie Deckert, Director of Economic <br />the Community Brand Champions Team Develo ment <br /> REVIEWED BY <br />ACTION REQUESTED <br />Appoint EDA Commissioner Nick Zerwas to the Brand Champions Team <br />BACKGROUND <br />The branding subcommittee met for a final time in December of 2011 and decided to dissolve and form a <br />private-sector based Brand Champions Team. <br />The Brand Champions Team met for the first time on January 31, 2012. The team is composed of <br />community leaders from the private and public sectors. The intention of the group is to help the brand <br />grow throughout the community. <br />DISCUSSION <br />Because the EDA spearheaded the branding process, it is important for the Brand Champions to have <br />the support of the EDA. By appointing an EDA commissioner to be a member of the Brand Champions <br />Team, the EDA will demonstrate their support of the Brand Champions. <br />Commissioner Zerwas was a member of the Branding Subcommittee and also attended the January 31St <br />Brand Champions meeting. Commissioner Zerwas has expressed an interest in continuing to be a part of <br />the Brand Champions. Given his commitment and experience with the brand, staff recommends that <br />Commissioner Zerwas be appointed to be an EDA representative on the Brand Champions Team. <br />Action Motion by Second by Vote <br />Follow Up <br />1`~~E~Ei E1 <br />N:\Depaztments\Community Development\Economic Development\EDA to move\Agenda\Yeaz 2012\2-13-12 EDA ~~ <br />Agenda\2-13-2012 Action Requested EDA.docx <br />