8.1.B. PRSR 02-10-2010 - Laserfiche WebLink

Home Browse Search

Item: 8. I .B. ver MEMORANDUM TO: Parks and Recreation Commission FROM: Steve Benoit, Recreation Manager DATE: February 2, 2010 SUBJECT: Recreation Program Fee Description Re uest The Elk River Parks and Recreation Department is looking for feedback from the Commission in regards to how recreation program fees descriptions are listed in marketing materials. In 2010 the Elk River Parks and Recreation Department will begin the implementation of a non-resident fee scale for recreation programs. A question has arisen in determining the best method in which to list the new fee structure in our marketing materials. The intent is to display the fee structure in a way that clearly indicates that Elk River Residents receive a lower rate for programs, but also promotes to non-residents that they are encouraged to participate in our programs. A concern that relates to how the fees are listed is the use of the term "non-resident" which has a negative connotation. Attached are two options of how the fee structures could be listed in marketing materials. Please note the fee information in italics. Staff Recommendation Staff recommends that the method shown in example one be utilized for our marketing materials. While still clearly indicating that Elk River Residents receive a lower rate for programs, this description does not phrase the fee scale for non-residents with a negative approach. It should also be noted that by having non-residents enrolled in our recreational programs, classes that may have been canceled due to low enrollment can still be held giving the residents interested a chance to still benefit from the activity.