5.2. HRSR 05-01-2006 - Laserfiche WebLink

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ITEM # 5.2. fiver MEMORANDUM TO: Housing and Redevelopment Authority FROM: Heidi Steinmetz Assistant Director of Economic Develo ment P DATE: May I, 2006 SUBJECT: Construction Communications & Business Marketing Plans Attachments • Construction Communications Plan • Business Marketing Plan Background A Construction Communications Plan was reviewed by the HRA in July 2005. Attached is an updated version. The purpose of the plan is to provide a structure and organization for communications efforts with target audiences throughout the construction of the Downtown Revitalization Project, projected to last from Spring 2006 through Fall 2007. It is a chief goal of the plan to provide a platform for feedback as concerns arise to ensure those concerns can be addressed. A component of the Communications Plan is to consistently inform residents and non- residents of construction, parking and traffic issues downtown so they feel comfortable traveling downtown. In addition to public safety, the goal is to keep downtown "open for business" during construction. The attached Business Marketing Plan specifies proposed marketing tools to help achieve this goal. Issue The 2006 HRA budget includes funds in the amount of $12,500 for publishing purposes. In years past, publishing funds have covered the cost of writing, design, printing and distributing the Q&A newsletters and other communications pieces. Staff is evaluating advertising options (rates, size, color, etc.) with the Elk River Stars News for the duration of construction. Staff is also evaluating downtown signage options. The HRA's publishing fund balance will accommodate the remainder of this year's Q&As, this summer's "vision piece" and the implementation of the Business Marketing Plan.