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REQUEST FOR ACTION <br />To Item Number <br />Ci Council 6.3. <br />Agenda Section Meeting Date Prepared by <br />Administration Jul 21, 2008 Tina Allard, Ci Clerk <br />Item Description Reviewed by <br />Consider Logo Clothing Sales to the Public Lori ohnson, Ci Administrator <br /> Reviewed by <br />Action Requested <br />Council direction on logo promotion to the general public. <br />Some options for Council to consider include: <br />^ Sell logo clothing to the public <br />^ Sell other products that can't be worn, such as mugs <br />^ Have a designer create an graphic that features the city and would not include the logo <br />^ A contest to have a resident design an image that represents the City <br />^ Only offer the logo sales internally <br />^ Any other suggestions <br />Background/Discussion <br />As part of the Council planning workshops held earlier in the year, the Council requested staff to <br />promote logo clothing more heavily to staff, boards, and the public. This has been accomplished to the <br />boards and to staff and will be advertised more heavily on a bi-annual basis. <br />Staff has been working on a program for the general public. We could find no cities (we even checked <br />outside the state) that offered city logo clothing to the general public due to liability concerns, such as <br />someone impersonating a city employee. The City of Apple Valley stated they had problems in the past <br />and they require the logo to be cut out of the shirt. With that being said, there is nothing to stop someone <br />from buying a logo shirt from Goodwill that may have been dropped off by a city employee. <br />Cities that offer product for sale, state their sales tend to be minimal. Staff at Parks & Recreation stated <br />only a handful of the 144 shirts ordered for the downtown concert series have been sold. <br />Not many cities offered items for sale. Of those that do, some offered items such as mugs with the city <br />logo for sale. Or if they offered clothing, they had a community event featured on the shirt. An example <br />would be the ArtSoup event. Some offered shirts that would state, "Elk River, Minnesota" and have a <br />print screen graphic of something such as landmarks around town. <br />Financial Impact <br />Staff would need to order product in bulk ahead of time. If this is done it would come from the Council <br />S:\Administxation\Council RCA\Branding Program\Logo Sales to Public.doc <br />