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City of <br /> Elk �-- Request for Action <br /> River <br /> To Item Number <br /> Economic Development Authori 7.1 <br /> Agenda Section Meeting Date Prepared by <br /> General Business October 18, 2021 Colleen Eddy, Economic Development Specialist <br /> Item Description Reviewed by <br /> Marketing Update Brent O'Neil, Economic Development Director <br /> Reviewed by <br /> Cal Portner, City Administrator <br /> Action Requested <br /> Item presented for information and discussion. <br /> Background/Discussion <br /> In the first three quarters of 2021, staff marketed and promoted the city in various capacities. <br /> Advertising <br /> Ads were placed in the Site Selector, Trade and Industry and Heartland Real Estate magazines. One new adventure <br /> was advertising in the Global Executive magazine which is based in the UK. The two-page full color ad included <br /> an editorial that showcased the city and various amenities. The subscribers are mainly C-Suite Executives. <br /> Marketing <br /> The city was one of 17 partners in the new MN DEED endeavor JoinUsMN. The marketing project consisted <br /> of a new website,resource flyers,and videos,which showcase various MN sites and amenities. <br /> Sponsorships <br /> In January,the EDA was the Keynote Speaker sponsor at the Annual EDAM Winter Conference also held <br /> virtually. The EDA also sponsored the MN Real Estate Journal Golf Tournament, and the Data Center <br /> Summit. As in the past the EDA sponsored the Elk River Chamber Golf Tournament and recently sponsored <br /> the EDAM Fall Conference where staff had the opportunity to introduce City Administrator Cal Portner's <br /> session on Driving Tourism and Economic Development. <br /> Financial Impact <br /> The EDA allocated $75,550 to Marketing and Advertising. <br /> Mission/Policy/Goal <br /> The marketing and advertising budget is utilized for the promotion of the city of Elk River. <br /> Attachments <br /> ■ Quarter 3 Website Analytics <br /> ■ Advertising Impressions <br /> The Elk River Vision <br /> A n elcoming community n ith revolutionary and spirited resourcefulness, exceptional P U W E H E o s r <br /> service, and community engagement that encourages and inspires prosperity /` UR <br />