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4.7 SR 04-19-2021
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4.7 SR 04-19-2021
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Request for Action <br />To <br />Item Number <br />Mayor and Ci T Council <br />4.7 <br />Agenda Section <br />Meeting Date <br />Prepared by <br />Consent <br />April 19, 2021 <br />Cal Portner, City Administrator <br />Item Description <br />Reviewed by <br />Recreation Facilities Sponsorship Agreements — <br />Reviewed by <br />The Bank of Elk River, Metal Craft <br />Action Requested <br />Approve, by motion, recreation facility sponsorship agreements with The Bank of Elk River and Metal Craft. <br />Background/Discussion <br />The City Council engaged FrontBurner Sports and Entertainment to craft a marketing plan and solicit naming <br />rights and marketing partnerships for the multipurpose facility. <br />To date, FrontBurner Sports had secured agreements with Furniture and Things as the official facility naming <br />partner, Serrano Brothers Catering for the cafe operations and catering services, and Cornerstone Automotive for <br />Arena One. <br />As Chris Potenza of FrontBurner met with other local business leaders, he found an interest in multi -facility <br />marketing opportunities. The Bank of Elk River and Metal Craft have agreed to support our efforts through <br />marketing their business at the Furniture and Things Community Event Center, Lion John Weicht Park, and the <br />Youth Athletic Complex. <br />Financial Impact <br />Funds received for the addition of dasher boards and outfield fences will be split evenly between the Facility Fund <br />and Park Improvement Fund. The Bank of Elk River also has an option for marketing the ice resurfacer machines <br />when the current agreements expire. Those funds will be retained in the Facility Fund. <br />Mission/Policy/Goal <br />The Elk River Vision <br />Attachments <br />• Bank of Elk River Agreement <br />• Metal Craft Agreement <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires pi ospei l_ y. <br />M <br />TUREJ <br />Updated.• August 2020 <br />
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