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UTILITIES COMMISSION MEETING <br />TO:FROM: <br />ERMU Commission Michelle Canterbury– Executive Administrative Manager <br />MEETING DATE: AGENDA ITEM NUMBER: <br />December 8, 2020 6.2 <br />SUBJECT: <br />ERMU Website Redevelopment Initiative <br />ACTION REQUESTED: <br />None <br />BACKGROUND/DISCUSSION: <br />Work on the Website Redevelopment Initiative began in March 2019. After identifying the goals <br />and objectives for the new site, a request for proposal (RFP) for the website design was <br />developed, interviews were conducted, and a vendor, Prime Advertising & Design, was selected <br />for the 2020 budgeted project. <br /> <br />The web development process kicked off in January 2020. Over the following ten months, <br />ERMU staff worked closely with Prime Advertising & Design through the stages of the <br />development process to successfully launch the new site on November 4, 2020: <br /> Stage 1 – Discovery & Strategy <br /> Stage 2 – Design <br /> Stage 3 – Programming <br /> Stage 4 – Content & Search Engine Optimization (SEO) <br /> Stage 5 – Test & Review <br /> Stage 6 – Go Live <br />When youfirst visit the newsite, you willnotice a fresh modern lookthat incorporates our <br />brand throughout. Eye-catching images and concise content are also common themes. Besides <br />looking good, the site functions seamlessly, offering a more user-friendly experience. The clean, <br />simple navigation that cuts down on clicks and the fully mobile responsive design are just a few <br />things our customers will appreciate. <br /> <br />Behind the scenes the site was designed using best practices for the Americans with Disabilities <br />Act (ADA) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. Additionally, we <br />have added a special accessibility widget to our site that allows persons with specific disabilities <br />to adjust the website’s user interface and design it to their personal needs. Much time was also <br />spent on Search Engine Optimization (SEO) that was integrated throughout the site to make for <br />better organic search engine results. <br /> <br /> <br />______________________________________________________________________________ <br />Page 1 of 2 <br />165 <br />