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��i <br /> City of <br /> Elk , Request for Action <br /> River <br /> To Item Number <br /> Economic Development Authori 7.2 <br /> Agenda Section Meeting Date Prepared by <br /> General Business November 16, 2020 Colleen Eddy, Economic Development Specialist <br /> Item Description Reviewed by <br /> Together Elk River Campaign Update Cal Portner, City Administrator <br /> Reviewed by <br /> Action Requested <br /> Item presented for informational purposes. <br /> Background/Discussion <br /> The Together Elk River subcommittee recently established a Brand Ambassador group consisting of 25 <br /> businesses leaders and have held two meetings. They are creating videos to showcase the personal side of their <br /> businesses. <br /> The video will be produced by Jake Pace,the city's Cable Coordinator and once completed will be posted on <br /> the EDA website and its social media outlets. <br /> The Together Elk River Committee is also working on a Shop Local"Tag Line" that will reinforce the <br /> community to Shop Local"First" this holiday season. <br /> Financial Impact <br /> At their April 29, 2020, meeting,the EDA re-allocated $9,000 from the 2020 marketing, conference, and travel <br /> budgets that will go unspent due to the COVID-19 pandemic to this marketing initiative. <br /> Mission/Policy/Goal <br /> To <br /> getber Elk River is a community initiative to encourage, engage, and support local businesses,non-profits, and <br /> neighbors in need through challenging times. <br /> Attachments <br /> ■ N/A <br /> The Elk River Vision <br /> A welcoming community with revolutionary and sprited resourcefulness,exnptional service,and community engagement p 0 N E R E U A Y <br /> that encourages and ins�iires�iros�ierity ® E . <br />