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��i <br /> City of <br /> Elk ' Request for Action <br /> River <br /> To Item Number <br /> Economic Development Authori 7.2 <br /> Agenda Section Meeting Date Prepared by <br /> General Business August 17, 2020 Colleen Eddy, Economic Development Specialist <br /> Item Description Reviewed by <br /> Together Elk River Campaign Update Amanda Othoudt,ED Director <br /> Reviewed by <br /> Cal Portner, City Administrator <br /> Action Requested <br /> Receive an update on the Together Elk River Campaign. <br /> Background/Discussion <br /> The Together Elk River subcommittee continues to meet weekly and is making great strides in bringing <br /> awareness and engaging the community to shop local and support small businesses. <br /> The campaign has distributed 100 yard signs, 61 decals, and hundreds of stickers to residents and businesses, <br /> via the municipal liquor stores, Chamber of Commerce, and the weekly farmers market. Electronic billboards <br /> across Elk River display the Together Elk River Logo. Downtown banners are being printed to showcase the <br /> six focus areas of the campaign;Dines, Shops,Plays, Grows, Supports, and Gives. <br /> With the 100 yard signs distributed,and more requests coming in,there is a need to allocate funds to purchase <br /> 50 more for a cost of approximately$250. <br /> We have designated the week of August 23—29, 2020 is Support Together Elk River Spirit meek. The week is set <br /> to encompass the six focus areas and will feature different themes and ways to support our local community, <br /> while having a bit of fun! <br /> Financial Impact <br /> At their April 29, 2020, meeting,the EDA re-allocated $9,000 from the 2020 marketing, conference, and travel <br /> budgets that will go unspent due to the COVID-19 pandemic to this marketing initiative. <br /> We have identified $950 that will go unspent in 2020,which could be reallocated to this campaign. <br /> Mission/Policy/Goal <br /> Together Elk River is a community initiative to encourage, engage, and support local businesses,non-profits, and <br /> neighbors in need through challenging times. <br /> Attachments <br /> ■ Together Elk River Spirit Week Graphic <br /> The Elk River Vision <br /> A n elcoming community n ith revolutionary and spirited resourcefulness, exceptional P U W E H E o s r <br /> service, and community engagement that encourages and inspires prosperity /` UR <br />