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J <br />City of <br />Elk = -. <br />River <br />Request for Action <br />To , <br />Item Number <br />Economic Development uthority <br />3.0 <br />Agenda Section <br />Meeting Date <br />Prepared by <br />General Business <br />Aril 29, 2020 <br />Amanda Othoudt, ED Director <br />Item Description <br />Reviewed by <br />Small Business Marketing Campaign <br />Cal Portner, City Administrator <br />Reviewed by <br />Action Requested <br />For discussion purposes. <br />Background/Discussion <br />At their April 20, 2020, meeting, CM Wagner proposed a new marketing campaign that would help <br />support the business community now and in the wake of the COVID19 pandemic. <br />On Thursday, April 23, 2020, staff met with Elk River Chamber representatives and CM Wagner to <br />discuss a brand for this campaign and brainstorm marketing ideas. <br />CM Wagner will present a budget to the commission and next steps. <br />Financial Impact <br />Staff has identified $9,000 from the 2020 marketing, conference, and travel budgets that will go unspent <br />due to the COVID-19 pandemic to be reallocated to this marketing initiative. <br />Attachments <br />■ N/A <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires prosperity <br />P0WERER 0 <br />AURE <br />