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J <br />Elk River <br />Municipal Utilities <br />UTILITIES COMMISSION MEETING <br />TO: <br />FROM: <br />ERMU Commission <br />Michelle Canterbury— Executive Administrative Manager <br />MEETING DATE: <br />AGENDA ITEM NUMBER: <br />August 13, 2019 <br />6.1g <br />SUBJECT: <br />Staff Update <br />ACTION REQUESTED: <br />None <br />DISCUSSION: <br />The August bill insert is a promotional flyer featuring SmartHub. The marketing flyer <br />provides an overview of SmartHub and all the features it has to offer. It also promotes <br />the web and mobile app, and offers customers the option of scanning the QR code on <br />the flyer which links to the SmartHub app in the app store. In addition to the flyer, the <br />Communications Department will be featuring blogs and social media posts that revolve <br />around the SmartHub marketing campaign theme: "Smart Management. Smart Life. <br />SmartHub." Attached is a copy of the bill insert. <br />August social media posts will feature a variety of topics including: National Safe Digging <br />Day; Night to Unite; controlling humidity in your home; National Drive Electric Week; <br />Minnesota Municipal Utilities Association Summer Conference; and energy efficiency. In <br />addition to our educational posts, staff also posts public service announcements such as <br />dates of upcoming Commission meetings, holiday business closures, and trash pickup <br />delays. <br />• The Communications Department has been working with the Conservation & Key <br />Accounts Manager to update ERMU's Energy Guide which was last produced in 2015. <br />The new Energy Guide has been reorganized and simplified to better help customers <br />understand their energy use and recognize how their home habits affect their utility bill. <br />More infographics and a rebrand makeover are just a few of the contributing factors <br />that give this guide a fresh new look. Staff anticipates the Energy Guide will be available <br />within the next few months. <br />As part of our on-going efforts to monitor the effectiveness of our communications and <br />communication tools, staff has been tracking engagement data from our website and <br />social media platforms to help determine what is working and what's not. After analysis, <br />we have found that posts that have a personal/human element to them always have far <br />greater reach and impressions. Our Communications Department is always looking for <br />Page 1 of 2 <br />124 <br />