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Request for Action <br /> <br /> <br />To Item Number <br />Economic Development Authority 7.3 <br />Agenda Section Meeting Date Prepared by <br />General Business July 15, 2019 Colleen Eddy, Economic Development Specialist <br />Item Description Reviewed by <br />Marketing Update Amanda Othoudt, ED Director <br />Reviewed by <br />Cal Portner, City Administrator <br /> <br />Action Requested <br />Items presented as information. <br /> <br />Background/Discussion <br />In the first half of 2019, staff marketed and promoted the city in various capacities. <br /> <br />Advertising <br />In the first quarter, ads were placed in Site Selector, Trade and Industry and Expansion Solutions magazines. This <br />venture also includes a lead generation component. The city once again was promoted via a full color ad in <br />the MN Twins Yearbook. <br /> <br />The city was part of the Economic Development Directory feature in the Heartland Real Estate Journal <br />publication and will be in the August edition of the Growler Magazine. Advertisements in the Vikings Program <br />will complete this year’s print promotion. <br /> <br />Marketing <br />The 2019 Community Profile has been received from Prime Advertising. We are finalizing a new business <br />welcome packet and a business siting packet, which is one of this year’s performance measures. <br /> <br />Promotion <br />The “Elk River Swag Box” currently includes seven items and we are expecting one more item as we <br />work with a local company on the box creation. <br /> <br />EDA website <br />The EDA website has been upgraded to Gateway 2.0. The Powered by our Businesses video module is currently <br />showcasing CHOW Mixed Grill. We work with Golden Shovel Agency on content to populate the news feed <br />and receive quarterly analytic reports reflecting the number of hits/page views of each page. <br /> <br />Videos <br />New videos were created by the city cable coordinator to highlight the BR&E visits. The videos of Oliver <br />Kelly Farm, Plaisted Companies, Liberty Clark, Home Depot, and Geared up Sports are now live. <br /> <br /> <br /> <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires prosperity <br />