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<br />Request for Action <br /> <br /> <br />To Item Number <br />Housing and Redevelopment Authority 7.2 <br />Agenda Section Meeting Date Prepared by <br />General Business June 3, 2019 Colleen Eddy, Economic Development Specialist <br />Item Description Reviewed by <br />Marketing Update Amanda Othoudt, EDD <br />Reviewed by <br />Cal Portner, City Administrator <br /> <br />Action Requested <br />Item presented for information. <br /> <br />Background/Discussion <br />Informational Marketing Meetings: <br />Staff is working with CEE to schedule two informational meetings this year. The meetings will be held at <br />City Hall and will be advertised in the Star News and on social media sites. <br /> <br />EDA/HRA Website: <br />Staff is working with Golden Shovel Agency on news feed content. They increased social media posts <br />and news articles regarding the housing and the rehabilitation loan program. The rehabilitation loan <br />information and application are posted on the HRA website. <br /> <br />Advertising/Ad Campaign: <br />Staff is working with Star News to place a couple ads in upcoming editions. We are also working with the <br />city’s communications department on an ad campaign which will start the first week of June. The ad <br />campaign will include a logo created just for the Rehab Loan Program and will highlight specific <br />items/projects homeowners will be able complete by utilizing Rehabilitation Loan Funds. <br /> <br />Video: <br />We are working with the cable coordinator and senior communications coordinator to update the HRA <br />Rehabilitation Loan Program video which will be aired on the HRA website, the city’s YouTube page, and <br />on social media. Staff is also working on a HRA video, which would promote the HRA and some of the <br />projects it has accomplished over the years. <br /> <br />Financial Impact <br />Funding for marketing and advertising are included in the 2019 budget. <br /> <br />Attachments <br /> 1st Quarter Google Analytics Report <br /> <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires prosperity <br />