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<br />Request for Action <br /> <br /> <br />To Item Number <br />Housing and Redevelopment Authority 7.3 <br />Agenda Section Meeting Date Prepared by <br />General Business January 7, 2019 Colleen Eddy, Economic Development Specialist <br />Item Description Reviewed by <br />Marketing Update Amanda Othoudt, EDD <br />Reviewed by <br />Cal Portner, City Administrator <br /> <br />Action Requested <br />Item presented for information. <br /> <br />Background/Discussion <br />Informational Marketing Meetings: <br />Facilitated two informational meetings with CMHP in 2018 at city hall and attracted two new <br />applications. In the first quarter, a direct mailing was sent to homeowners in the targeted area. The <br />mailing was an invitation to attend the April informational meeting. <br /> <br />EDA/HRA Website: <br />Working with Golden Shovel Agency on news feed content. They increased social media posts and news <br />articles on housing and the rehabilitation loan program through the end of December. <br /> <br />Advertising: <br />A full-color, quarter-page ad ran in the Elk River Star News to promote the informational meetings. A full <br />color Rehabilitation Loan Program ad ran in November and December. <br /> <br />The HRA will once again be highlighted in the 2019 Elk River Area Chamber Community Guide. The <br />guide is expected to be distributed in December of 2018. <br /> <br />Video: <br />We’re working with the cable coordinator and sr. communications coordinator to update the HRA Loan <br />Program video which will be aired on the HRA website, the city’s YouTube page, and on social media. <br /> <br />Projected for 2019: <br />We’ll promote the rehab loan program through informational meetings and full color Elk River Star News <br />ads. <br /> <br />Financial Impact <br />Funding for marketing and advertising are included in the 2018/19 budgets. <br /> <br />Attachments <br />rd <br /> 3 Quarter Google Analytics Report <br /> <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires prosperity <br />