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Request for Action <br /> <br /> <br />To Item Number <br />Housing and Redevelopment Authority 7.3 <br />Agenda Section Meeting Date Prepared by <br />General Business August 6, 2018 Colleen Eddy, Economic Development Specialist <br />Item Description Reviewed by <br />Marketing Update Amanda Othoudt, EDD <br />Reviewed by <br />Cal Portner, City Administrator <br /> <br />Action Requested <br />Item presented for information. <br /> <br />Background/Discussion <br />Informational Marketing Meetings: <br />We will hold another informational meeting with Central Minnesota Housing Partnership in late <br />September featuring testimonials from current and past program participants. <br /> <br />In the first quarter, one direct mailing was sent to homeowners in the targeted area. The mailing was an <br />invitation to attend the April informational meeting. <br /> <br />EDA/HRA Website: <br />Staff continues to work with Golden Shovel Agency on content that populates the news feed. Golden <br />Shovel has increased social media posts and news articles on housing and the rehabilitation loan program. <br /> <br />Advertising: <br />We will place full-color, quarter-page ads in the August and September Star News editions to promote the <br />fall informational meeting and rehabilitation loan program. <br /> <br />The HRA will once again be highlighted in the 2019 Elk River Area Chamber Community Guide. The <br />guide is expected to be distributed in November of 2018. <br /> <br />Video: <br />We are working with Cable Coordinator Jake Pace and Senior Communications Coordinator Kaylin <br />Clement to update the HRA Loan Program video, which will be aired on the HRA website, the city’s <br />YouTube page, and social media outlets. <br /> <br />Financial Impact <br />Funding for marketing and advertising are included in the 2018 budget <br /> <br />Attachments <br />nd <br /> 2 Quarter Google Analytics Report <br /> <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires prosperity <br />