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Glossary for Statistics report <br />Visits: <br />Total number of visits to the website in the chosen date range. <br />Direct: <br />Visits that have come directly to the website, either by typing the URL into a web browser or clicking on a link from <br />an email directly onto the web page. <br />Links: <br />Visits that have come to the site via another website (e.g. business directories, or press releases) <br />Search: <br />Visits that have come to the site via a search engine, such as Google or Bing. <br />Unique: <br />Lead Forensics defines a unique visit as the number of individual IP addresses that have visited your website. For <br />example, the same business/IP address coming on twice would equal two hits, but only one unique visit. <br />