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Request for Action <br /> <br /> <br />To Item Number <br />Housing and Redevelopment Authority 7.2 <br />Agenda Section Meeting Date Prepared by <br />General Business March 5, 2018 Colleen Eddy, Economic Development Specialist <br />Item Description Reviewed by <br />Marketing Update Amanda Othoudt, EDD <br />Reviewed by <br />Cal Portner, City Administrator <br /> <br />Action Requested <br />Item presented for information. <br /> <br />Background/Discussion <br />Informational Marketing Meetings: <br />Staff will be coordinating two informational meetings with Central Minnesota Housing Partnership. The <br />meetings are proposed for the last part of April and the end of May at city hall and will include current <br />and past homeowners who have participated in the program. <br /> <br />Staff will send two separate direct mailings to homeowners in the targeted area. One mailing will invite <br />homeowners to the informational meetings and another mailing will promote the program showing by <br />showcasing before and after photos along with testimonials. <br /> <br />EDA/HRA Website: <br />Staff continues to work with Golden Shovel Agency on content that populates the news feed. We receive <br />quarterly analytic reports showing website traffic and page views. <br /> <br />Advertising: <br />In 2017, the HRA advertised the Rehabilitation Loan Program in seven, quarter-page Star News ads. Full <br />color and the same size ads will again promote the program in the May and June editions of Star News. <br /> <br />Video: <br />Staff is working with Jake Pace, our Cable Coordinator, to update the HRA Loan Program video, which <br />will be aired on the HRA website, the city’s YouTube page, and social media outlets. <br /> <br />Summer Card: <br />With the success of our holiday card mailing, staff will be sending out a summer card. This card will <br />include some colorful photos and an update on the rehab program. <br /> <br />Financial Impact <br />Funding for marketing and advertising are included in the 2018 budget. <br /> <br />Attachments <br />th <br /> 4 Quarter Google Analytics Report <br /> <br />