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<br />Request for Action <br /> <br /> <br />To Item Number <br />Housing and Redevelopment Authority 7.3 <br />Agenda Section Meeting Date Prepared by <br />General Business January 2, 2018 Colleen Eddy, Economic Development Specialist <br />Item Description Reviewed by <br />Marketing Update Amanda Othoudt, EDD <br />Reviewed by <br />Cal Portner, City Administrator <br /> <br />Action Requested <br />Item presented for information. <br /> <br />Background/Discussion <br />Informational Marketing Meetings: <br />A direct mailing was sent to homeowners in the new expanded targeted area and staff coordinated a <br />spring and fall informational meetings with Central Minnesota Housing Partnership (CMHP). The <br />meetings were held at city hall and were attended by a total of four people. <br /> <br />EDA/HRA Website: <br />Staff continues to work with Golden Shovel Agency on content that populates the news feed on the <br />HRA website. We have been receiving quarterly analytic reports which show the number of hits/page <br />views each of the page receives. Staff attended training with Golden Shovel to learn more about the Lead <br />Generation program which will be available starting January 1, 2018. <br /> <br />Advertising: <br />In 2017, the HRA advertised the Rehabilitation Loan Program in seven full color quarter-page ads. In <br />addition, the informational meetings were advertised in four editions of the Elk River Star News. <br /> <br />Projected for 2018: <br />Staff will continue to promote the rehabilitation loan program through informational meetings and full <br />color ads in the Elk River Star News. Staff proposes to work with CMHP on Facebook ads and other <br />social media outlets. <br /> <br />Financial Impact <br />Funding for marketing and advertising are included in the 2017 budget. <br /> <br />Attachments <br />rd <br /> 3 Quarter Google Analytics Report <br /> <br /> <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires prosperity <br />