Laserfiche WebLink
<br /> <br />Request for Action <br /> <br /> <br />To Item Number <br /> <br />Mayor and City Council 4.8 <br />Agenda Section Meeting Date Prepared by <br /> <br />ConsentMarch 7, 2016Steve Tillmann, Asst. Liquor Store Manager <br />Item Description Reviewed by <br />Social Media Consultant Approval for the Liquor Dave Potvin, Liquor Store Manager <br />Stores RaeAnn Gardner, Communications Coordinator <br />Reviewed by <br />Cal Portner, City Administrator <br /> <br />Action Requested <br /> <br />Approve, by motion, the Elk River Liquor Stores Social Media Proposal from Decklan Group. <br /> <br />Background/Discussion <br /> <br />For the past 11 months, the liquor stores have transitioned their marketing outreach to social media. <br /> <br />The Elk River community is very social media savvy and so we had hoped to reach out to this large target <br />audience in addition to our traditional advertising. This has been done with much success and the staff <br />would like to continue and expand our outreach. <br /> <br />We currently maintain the following social media sites via consultant. <br />Facebook Accounts: <br /> <br /> <br />Facebook.com/NorthboundLiquor <br /> <br /> <br />Facebook.com/WestboundLiquor <br />Twitter Account: <br /> <br /> <br />Twitter.com/ElkRiverLiquor <br />Instagram Account: <br /> <br /> <br />Instagram/ElkRiverLiquor <br /> <br />Early February, we sent out an RFP for social media services via posting on our website and the League <br />of Minnesota Cities website. We received five proposals including from companies in Florida and New <br />Jersey. The price ranges proposed was from $1,000 to $5,100 a month. <br /> <br />The committee, comprised of the city administrator, city clerk, finance director, communications <br />coordinator, liquor store manager and assistant liquor store manager, reviewed the proposals and <br />recommend the Decklan Group. <br /> <br />Financial Impact <br /> <br />The Decklan Group proposed $1,000 per month for a three-year contract for a total of $12,000 per year. <br />The expense is budgeted under Advertising & Marketing in the 2016 Liquor Enterprise Fund. <br /> <br />Attachments <br /> <br /> <br /> <br />Decklan Group RFP <br /> <br />