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ELK RIVER ECONOMIC DEVELOPMENT AUTHORITY <br /> Item 7.1. <br /> MEMORANDUM <br /> TO: Elk River Economic Development Authority <br /> FROM: Marc Nevinski, Assistant Director of <br /> Economic Development <br /> DATE: December.11, 2000 <br /> SUBJECT: Strategic Industrial Marketing Plan Update: <br /> Advertising/Promotional Campaign <br /> Staff has been working with Greta Wedell, the city's advertising consultant,to finalize <br /> the advertising/promotional campaign for 2001. The campaign will feature three <br /> testimonial ads highlighting characteristics unique to Elk River. Although the content <br /> of each will be distinct, all three ads, as well as those developed in the future, will have <br /> consistent appearances,layouts and core messages that will work to "brand" Elk River <br /> within the business and development communities. Currently, Ms. Wedell is <br /> conducting interviews and developing the layouts for the 2001 ads,which should be <br /> completed within the month. The ads will be run in Twin Cities Business Monthly,Job <br /> Shop Technology, the Minnesota Real Estate Journal and its quarterly Leasing Guide. <br /> The concepts for each ad are as follows: <br /> 1. Access to Venture Capital - Emerging companies locating in Elk River are <br /> able to access early stage venture capital from three.sources: The <br /> Anoka/Sherburne County Capital Fund, the Elk River Investment Club, and <br /> the Initiative Foundation.This combination of early stage financing is not <br /> available anywhere else in the state. The ad will feature an emerging company <br /> in the Elk River Business Incubator who has utilized all three of these sources <br /> of venture capital. <br /> 2. Doing Business with the City of Elk River - One of the key components to <br /> the city's recently completed Strategic Industrial Marketing Plan focused on <br /> improving the process that a business/developer goes though when doing a <br /> project in Elk River.SoftPac Industries, in partnership with Colliers-Towle and <br /> Opus, is the first company to work through this improved development <br /> process. The ad will feature testimonials from these three companies regarding <br /> their experience in Elk River. • <br /> • <br /> 13065 Orono Parkway • P. O. Box 490 • Elk River, MN 55330-1743 • (612) 441-7420 • Fax (612) 441-7425 <br /> Equal Opportunity Housing and Equal Opportunity Employment <br />