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1 Item 1 7 <br /> ,? <br /> • <br /> City of MEMORANDUM <br /> Elk ,. River <br /> TO: Economic Development Authority <br /> FROM: Pat Klaers, City Administrator <br /> DATE: November 13, 2000 <br /> SUBJECT: Marketing Plan Update <br /> One of the four key goals of the Economic Development Strategic Plan is the <br /> development and implementation of a marketing strategy for the city's <br /> business parks. I am directly involved with two of the marketing plan <br /> projects, which are 1.) the siting/expansion process and customer service <br /> project and 2.) the communication standards and brand (logo/symbol) project. <br /> • <br /> We have just completed our second meeting of the siting/expansion process <br /> and customer service project. Duckor and Associates, Inc. is leading this <br /> project and Director of Planning Michele McPherson is our staff project <br /> coordinator. Members of the project team include Michele; Cathy and Marc <br /> from economic development; Steve and Cliff from building and <br /> environmental; Terry from engineering; Bryan from utilities; Lori from <br /> finance; and me. One of the goals for the project is to have staff members gain <br /> a better understanding of the roles and responsibilities they and others have <br /> in the development process. Ultimately we hope to develop a "how to do <br /> business with the City of Elk River" guide and to implement some tracking or <br /> management system to help us make sure that we don't miss a development <br /> process step or task in working with our customers. <br /> The first meeting for this project was somewhat general in nature and <br /> allowed for a discussion on what we believe are the needs of the client, the <br /> city development process, and the strengths and weaknesses in our <br /> development process. The most recent meeting dealt in more specifics and <br /> each department identified their tasks in the development process and how <br /> they interact with other departments. This discussion will continue at the <br /> • next meeting and then we will move to how the process can be improved. <br /> 13065 Orono Parkway • P.O. Box 490 • Elk River, MN 55330 • TDD & Phone (763) 441-7420 • Fax(763) 441-7425 <br />