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rk,/ A.( <br /> ity ofAk� MEMORANDUM <br /> iR • <br /> iverTO, Economic Development Authority <br /> FRM: Marc Nevinski, Assistant Director of <br /> VEconomic Development <br /> DATE: June 12, 2000 <br /> SUBJECT: Meeting Agenda <br /> 5. Appointment of Catherine Mehelich as Executive Director <br /> Action <br /> Staff requests that the EDA consider the appointment of the Director if <br /> Economic Development, Catherine Mehelich, as the EDA's Executive <br /> Director. <br /> 6. Consideration of Vertical Publishing for Incubator Program <br /> Issue <br /> Vertical Publishing has requested consideration for admittance to <br /> 1111 Business Incubator Program. The Incubator Advisory Board met on <br /> May 31, 2000 to review the company's application and recommends <br /> that Vertical Publishing be approved to enter the Business Incubator <br /> Program. <br /> Background <br /> Vertical Publishing, Inc. (VP) is an e-commerce business to business <br /> marketing firm that specializes in providing small trade publishers <br /> with a presence on the world wide web. Its approach is two fold. First, <br /> with specially designed software, VP will place a client's publication on <br /> the web and provide continuous updates of material. It will also <br /> provide detailed meta-tagging (ie search terms) of archived <br /> publications to provide meaningful results to a subscriber's <br /> information search. Secondly, VP will provide vortals to its <br /> subscribers. A vortal is a grouping of websites and internet <br /> publications that provide information on similar topics. A subscriber is <br /> able to conduct a detailed search and receive results that provide only <br /> the information requested. Subsequently, publishers are able to <br /> expand their subscriber base and increase revenue from <br /> advertisements. <br /> • <br /> 13065 Orono Parkway • P.O. Box 490 • Elk River,MN 55330 • TDD&Phone: (612)441-7420 • Fax: (612) 441-7425 <br />