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• City of Elk River <br /> Strategic Industrial Marketing Plan <br /> April 3, 2000 <br /> Marketing Committee Meeting Highlights <br /> EDA Report <br /> Attendees <br /> Anita S. Duckor Pat Klaers Gary Santwire <br /> Jim Barthel Dr. David Flannary Marc Nevinski <br /> Chris Carlson Daryl Thompson Renee Sande <br /> Highlights <br /> The committee reviewed and approved a vision for the marketing plan that <br /> clearly identifies its purpose and states the value of locating a business in Elk <br /> River. The committee also reviewed the Competitive Analysis, which <br /> identifies Elk River's present and future competitors and compares the <br /> communities on a number of different factors. Additionally, the committee <br /> reviewed the Alignment Analysis, which measures a client's potential needs <br /> against what Elk River can currently offer. <br /> • The committee then considered the Location Site Process plan, which <br /> documents the client's interactions with the Economic Development and <br /> other departments. Much discussion occurred regarding the need for <br /> information early on in the process. The committee agreed that although the <br /> City has very capable departments, more interaction between the <br /> departments must occur. Additionally, it was agreed that the economic <br /> development staff should be in contact with the client throughout the <br /> development process. <br /> The committee then reviewed and briefly discussed the Client Screening <br /> Criteria, which cites factors staff musty consider in the initial client contact. <br /> Attachments <br /> • Value Proposition <br /> • Location Site Process <br /> • Initial Client Screening Criteria <br /> • Client Requirement's worksheet <br /> • <br />