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CAN <br /> City of Elk River. p� <br /> ' • <br /> Strategic Marketing and Sales Plan <br /> o <br /> March 6, 2000 <br /> Marketing Committee Meeting Highlights <br /> EDA Report <br /> Attendees <br /> Anita Duckor Pat Klaers <br /> Jim Barthel Dr. David Flannary <br /> Renee Sande Marc Nevinski <br /> Gary Santwire <br /> Highlights <br /> Following Ms. Duckor's brief review of the material covered at the previous <br /> meeting, the committee discussed the Competitive Analysis that had been <br /> developed to compare the cities believed to be in competition with Elk River <br /> for industries. The committee suggested several communities be added to the <br /> list and recommended that additional information be gathered on Elk River's <br /> strongest competitors. <br /> • Next, the committee reviewed the feedback Ms. Duckor received from various <br /> businesses and community members in her interviews. The issues discussed <br /> included space and site needs of businesses, the costs of doing business in Elk <br /> River, and the timeliness and accuracy of information received in the site <br /> selection process. <br /> The committee also discussed the possible positioning statements for Elk <br /> River that would define the community and set it apart from other cities. <br /> Finally, the committee began working on the establishment of a document to <br /> clearly state a vision, purpose, and competitive position for Elk River to base <br /> its marketing strategy and tactics on. <br /> Adjourned at 6:00 p.m. <br /> Attachments <br /> • Competitive Analysis <br /> • Client Interview Summary <br /> • Vision/ Statement of Purpose/Value Propositon <br /> • <br />