Laserfiche WebLink
Item 5 <br /> • City of <br /> Elk __ <br /> River <br /> MEMORANDUM <br /> TO: Economic Development Authority <br /> FROM: Catherine Mehelich, Director of Economic Development <br /> DATE: July 9, 2001 <br /> SUBJECT: Strategic Industrial Marketing Plan - Update <br /> Communication Strategy & Brand Plan <br /> Attached is a summary of the completed Communication Strategy&Brand Plan. <br /> Developing a coordinated and consistent professional image was an action step identified <br /> within the Strategic Industrial Marketing Plan. This project was cost shared with the City <br /> Council. The following economic development items were developed as part of the project: <br /> • Advertising layout and templates <br /> • Proposal Format <br /> • • Folder <br /> • Inserts <br /> • Community Profile redesign <br /> • Customer Requirements Form <br /> • "How to site your business in the City of Elk River" brochure <br /> Inquiry/Prospect Tracking <br /> Staff has been tracking inquiries and prospects within a database. To date the inquiries have <br /> been limited and decision times extended due to the slowing economy. Attached is a <br /> summary of inquiries received January through June 2001. In addition to the inquiry <br /> tracking, staff continues to keep in contact with key accounts identified within the Strategic <br /> Industrial Marketing Plan. <br /> Advertising <br /> The attached advertisement featured business incubator graduate, CYMBET. <br /> This ad was published in the July issue of Twin Cities Business Monthly. In addition, on <br /> July 5`h CYMBET celebrated an open house at their new location in the West Business Park. <br /> • <br /> S:\EDA\MARKETNG\UPDATES\6-09-01.DOC <br />