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STRATEGIC INDUSTRIAL MARKETING PLAN <br /> YEAR 2001 ACTION STEPS <br /> 11111. <br /> ❑ Develop attractive signage for East & West Business Parks <br /> ❑ Establish joint development agreement with Gagne & Wilson <br /> ❑ Utilize GIS to manage inventory <br /> ❑ Use City of Elk River brochure and fact sheet <br /> ❑ Research and gain knowledge of Industrial Machinery, Metal Fabrication & <br /> Electronics sectors <br /> ❑ Acquire knowledge for state, regional, local ED programs, products, <br /> services <br /> ❑ Meet with Key Accounts quarterly <br /> U Advertise in trade journals <br /> ❑ Conduct groundbreaking & grand opening for new business <br /> ❑ Participate in DTED Manufacturers Week (October) to showcase local <br /> firms <br /> ❑ Complete Econ Development Web Site <br /> STRATEGIC INDUSTRIAL MARKETING PLAN <br /> YEAR 2000 ACTION STEPS <br /> ❑ Develop fact sheets for East and West Business Parks <br /> ❑ Update Land and Property Inventory <br /> ❑ Develop Prototype Proposal Format <br /> ❑ Develop "How to do business with Elk River" Brochure <br /> ❑ Develop Ad Campaign <br /> ■ Meet/Discuss with possible candidates for "testimonials" <br /> ❑ Meet with Potential Co-Sponsors to discuss funding for each Ad <br /> ❑ ID Top 10 Key Accounts <br /> ❑ ID Goals and Purposes for each Account <br /> ❑ Complete Econ Development Web Site <br /> ❑ Revise City Logo <br /> S:\EDA\MARKETNG\MKTPLAN\TODo2001.DOC <br />