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• Item # L2. <br /> City of <br /> Elk - -� <br /> River <br /> MEMORANDUM <br /> TO: Economic Development Authority <br /> FROM: Catherine Mehelich, Director of Economic Development(, 1 <br /> DATE: May 13, 2002 <br /> SUBJECT: Consider Proposal for Update of Strategic Industrial Marketing <br /> Plan for Implementation Years 2003-2005 <br /> Attachment <br /> * Strategic Marketing& Sales Proposal, Duckor&Associates <br /> • Background <br /> Upon staff's request, the attached proposal has been submitted by Anita Duckor& <br /> Associates for the update of the Strategic Industrial Marketing Plan. <br /> The original plan, facilitated by Ms. Duckor,was designed to guide the industrial marketing <br /> activities for years 2000 through 2002. The Plan was completed in June of 2000. Many of <br /> the suggested action steps within the Plan have been completed since,including the <br /> following: <br /> * Update Industrial Land&Property Inventory <br /> * Develop Siting/Expansion Process &Plan <br /> * Develop Advertising Campaign for 2001 and 2002 <br /> * Develop relationships with identified key accounts <br /> * Revise TIF, Micro Loan, and TRF Policy and Applications <br /> * Develop Communication strategy (new logo and marketing materials) <br /> * Conduct Business Retention & Expansion visits & survey <br /> Since the City will be preparing the operating budget for year 2003 this late summer,it is <br /> appropriate that the EDA consider the update of the marketing plan for its completion by <br /> August. Duckor&Associates can begin update of the Plan with economic development <br /> staff immediately. <br /> The update will include: <br /> • *An evaluation assessment of the 2000-2002 Plan and marketing activities <br /> * Update and revise Strategic Industrial Marketing Plan for 2003-2005 <br />