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ITEM 1 5. <br /> • <br /> City of <br /> Elk <br /> River <br /> MEMORANDUM <br /> TO: Economic Development Authority <br /> FROM: Heidi Steinmetz, Assistant Director of Economic Development <br /> DATE: June 13, 2005 <br /> SUBJECT: Strategic Industrial Marketing Activities Report <br /> Attachments <br /> • Business Incubator Program ad,Finance &Commerce,June 2, 2005 <br /> • Ad for the 2005-2006 Elk River Area Chamber of Commerce Map <br /> • "Trim Down Up Front" -Lean Enterprise event flyer <br /> • • Energy City Memorandum to City Council from Stephen Rohlf <br /> • June 2005 Downtown Revitalization Project Q &A Newsletter <br /> • Tescom article, The Business Journal, May 27, 2005 <br /> • SoftPac article, The Business Journal, May 20, 2005 <br /> I. Product Offering Strategy <br /> Northstar Business Park and City-owned Cargill Property Update <br /> There are separate memos regarding these issues. <br /> II. Competitive Strategy <br /> There is no new information to report. <br /> III. Key Account/Lead Generation Strategy <br /> The Northstar Business Park memo describes recent prospects. In addition, staff is working <br /> with a manufacturer for the construction of a 20,000 SF facility in the Elk River Business <br /> Park. <br /> IV. Promotions &Advertising Strategy <br /> Since March, the attached Incubator Program ad has been included in the Real Estate <br /> Thursday issues of Finance &Commerce magazine in the Economic Development <br /> Directory section. This is the first year that ads have been placed in this publication. A total <br /> of 26 ads will appear in the publication from March 2005 to March 2006. The intent is to <br /> • dedicate half of the ads to promote the Incubator Program Micro Loan and the other half to <br /> promote the Micro Loan and Technical Assistance Programs. <br />