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<br /> <br />Request for Action <br /> <br /> <br />To Item Number <br /> <br />Mayor and City Council 9.3 <br />Agenda Section Meeting Date Prepared by <br /> <br />Work SessionJanuary 20, 2015Cal Portner, City Administrator <br />Item Description Reviewed by <br /> <br />Annual Report Tina Allard, City Clerk <br />Reviewed by <br />RaeAnn Gardner, Communications Coordinator <br /> <br />Action Requested <br /> <br />Provide staff direction. <br /> <br />Background/Discussion <br /> <br />Each year, staff develops an annual report of activities that occurred over the past year. At one point, a <br />hardcopy brochure was developed and distributed. It later was published as an e-document and <br />maintained on the city website. Last year, we created a story map and used similar information as a <br />marketing tool for Standard & Poor’s rating visit. The Council is typically given a brief review of the <br />report at a regular meeting on camera. <br /> <br />Our data analytics show we have not had a lot of previous online interest in the report. <br /> <br />Communication has changed with the active use of social media. Our seven city Facebook pages have a <br />lot of traffic and feedback from those that ‘friend’ the pages as does our YouTube channel. City watchers <br />have become accustomed to ‘real time’ information. <br /> <br />The Council gets ongoing updates of activities and accomplishments and our communications staff sends <br />out press releases to local news media. <br /> <br />The Economic Development staff has updated all of our marketing information and we are continually <br />reviewing our website to update information. <br /> <br />Our award-winning budget document includes division and department goals and performance measures <br />as well as historical trends. <br /> <br />Preparation of the annual report takes considerable staff time and it doesn’t seem to draw much interest. <br />We would appreciate the Council’s thought on how to proceed. <br /> <br />Financial Impact <br /> <br />N/A <br /> <br />Attachments <br /> <br />N/A <br /> <br /> <br />