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City of <br /> Elk=' Request for Action <br /> River <br /> To Item Number <br /> Mayor and City Council 7.3 <br /> Agenda Section Meeting Date Prepared by <br /> Public Hearinj March 17, 2014 Zack Carlton,Planner I <br /> Item Description Reviewed by <br /> Ordinance Amendment:Amend Language Jeremy Barnhart,Deputy Director, CODD <br /> Regarding Billboards, Case No. OA 14-01 Reviewed by <br /> Cal Portner, City Administrator <br /> Action Requested <br /> Approve or deny,by motion,the draft ordinance allowing billboards as a conditional use in the I-2 <br /> zoning district,as written. Staff and the Planning Commission do not recommend approval. <br /> Background/Discussion <br /> Through the development of the 2013 sign ordinance revision there was much discussion regarding the <br /> desirability of adding opportunities for additional advertising signs (billboards) in the I-2 zoning district. <br /> Billboards are currently a permitted use in the C-3, I-1, and I-2 zoning districts, as the principal use,with <br /> location stipulations. The principal use clause requires the billboard to be removed when the property <br /> becomes more valuable for another more desirable use, (office building, manufacturing facility, etc.) and <br /> the owner elects to remove the sign in favor of the building. Without the principal use clause, there is <br /> virtually no reason for the sign to be removed. <br /> Public Hearing <br /> Steve Anderson,with Franklin Outdoor Advertising, spoke in support of the amendment. He stated that <br /> the business community desires the additional advertising space, and that he feels a Conditional Use <br /> Permit (CUP) is a good compromise. Staff received no other comments for or against the amendment. <br /> Planning Commission <br /> The Commission discussed the possibility of amending the draft ordinance to include a 20-year time limit <br /> with the CUP for a billboard, similar to the City of Rogers, to reduce potential long-term impacts. One <br /> Commissioner expressed his support for the amendment and stated he believed this would benefit the <br /> business community. The motion was defeated by a 3-2 vote. <br /> The Planning Commission also discussed the existing billboard regulations and made note that the <br /> opportunity for billboards in the I-2 district already exists. Members of the Commission statedthey were <br /> not in support of the amendment,as a property owner already has the ability to construct a billboard on <br /> their land by creating a separate parcel. They noted that this is an additional obstacle to construction but <br /> if a property owner wanted one they could make it happen with the current ordinance. <br /> The Planning Commission voted 4-1 not to approve the ordinance amendment. <br /> P a w E A E U s r <br /> NaA f RE] <br />