10. EDSR 04-08-2013 - Laserfiche WebLink

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Elk REQUEST FOR ACTION River TO ITEM NUMBER Economic Development Authority 10. AGENDA SECTION MEETING DATE PREPARED BY April 8, 2013 Clay Wilfahrt,Assistant Director of Economic Development ITEM DESCRIPTION REVIEWED By Discuss placing the Powered by Nature brand on the Freeport Suzanne Fischer, Director, water tower Community Operations and Development REVIEWED BY ACTION REQUESTED Discuss placing the Powered by Nature brand on the Freeport water tower BACKGROUND/DISCUSSION Since its' rollout in the Fall of 2011, the Powered by Nature brand has been widely used throughout the community. The brand has been used by over 50 businesses and organizations, featured at a national economic development conference, and has influenced city and community marketing. The city recently utilized ideas from the brand as a platform for a new website, featured the brand in print, web marketing, and numerous outreach promotional items.. In order to continue marketing the brand, staff continually seeks promotional opportunities throughout the community. In mid-March, Elk River Municipal Utilities (ERMU) approached Economic Development staff about partnering with ERMU to split the cost of painting the logos on the Freeport water tower. The logo would be painted on the East and West sides of the water tower and would be 9.5 feet tall by 25.5 feet wide. Displaying the logo on the water tower would make the brand visible to the over 40,000 vehicles that pass by the water tower each day. The project is expected to be complete in June 2013 and will last 10-15 years. FINANCIAL IMPACT The cost of the entire project is $6,000. The EDA would split this cost with ERMU (each paying$3,000). ATTACHMENTS • Water Tower Figure • Email request from Troy Adams, Director of Elk River Municipal Utilities NATURE