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Elk REQUEST FOR ACTION <br /> River <br /> TO ITEM NUMBER <br /> Housing&Redevelopment Authority 8. <br /> AGENDA SECTION MEETING DATE PREPARED BY <br /> January 7, 2012 Clay Wilfahrt,Assistant Director of <br /> Economic Development <br /> ITEM DESCRIPTION REVIEWED By <br /> Realtors Day Summary Annie Deckert, Director of Economic <br /> Development <br /> REVIEWED BY <br /> Cal Portner,City Administrator <br /> ACTION REQUESTED <br /> None <br /> BACKGROUND/DISCUSSION <br /> In September 2011, the Economic Development Authority and the City Council authorized staff to move <br /> forward with implementation of the Branding Plan. The plan identified a brand promise, tagline, creative <br /> interpretations, and recommended strategies for implementation. One of plan's recommendations was to host <br /> realtors in Elk River once a year to promote the community. <br /> On August 8, 2012,partnering with the St. Paul Area Realtors Association, the Economic Development <br /> Department hosted the first ever Elk River Realtors Forum. The St. Paul Area Realtors Association,who <br /> recently merged with the North Metro Realtors Association,has partnered with staff in the past to host a <br /> citywide open house. <br /> The August 8th Realtors Forum featured staff from five different divisions who spoke about a variety of topics, <br /> including: the Comprehensive Plan, 171st FAST Study,Mississippi Connections Redevelopment Framework <br /> plan, zoning, economic development,branding,parks and recreation,rental licensing,building permitting, and <br /> Energy City. 20 realtors attended the event, and 16 completed a survey to measure staff performance and the <br /> event. The results of the survey were overwhelmingly positive. <br /> The respondents were first asked how long they <br /> How Long Have you have been a realtor. Two stated 0-2 years, five <br /> Been a Realtor? responded 5-10 years, two responded 10-20 years <br /> and seven responded 20+ years. <br /> 0-2 Years When asked the qualitative question"How would <br /> 2-5 Years you describe your experience today," all 16 <br /> 5 10 years respondents gave a positive answer. One <br /> respondent requested an annual class. <br /> Another qualitative question, "Do you have suggestions for improvement" captured several comments about <br /> specific content suggestions including requests to better emphasize permits, zoning,land use, and inspections. <br /> 'P O W E R E D B Y <br /> C:\Users\dhuebner\AppData\Local\Microsoft\Windows\Temporary Internet <br /> NATURE <br /> Files\Content.Outlook\X3O71NQV\Realtors'Day Memo(2).docx <br />