8. HRSR 08-01-2011 - Laserfiche WebLink

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ITEM # 8. MEMORANDUM TO: Housing Redevelopment Authority FROM: Annie Deckert, Director of Economic Development DATE: 1 August 2011 SUBJECT: Branding and marketing update ATTACHMENTS • www.ci.elk-river.mn.us/restaurants Branding and Marketing Strategy Branding consultant Steve Chandler from chandlerthinks was here on July 18`" to present 19`" the research results and overall branding strategy to the branding subcommittee. Input and suggestions from the committee will be incorporated into the final brand and two-year plan. Final presentation of brand and marketing strategy will be given to the EDA and City Council on September 12th, immediately following the Council work session. City boards and commissions are invited to attend this meeting. Further details will be provided at the September 6`" HRA meeting. Citizen Satisfaction Survey After approving the 2011 Vision and Goals on May 16`", the City Council authorized staff to enter into a contract with chandlerthinks to execute a citizen satisfaction survey. Executing this survey is a step that will allow us to support two goals identified in the visioning process: "Develop neiv programs and services to meet the needs of the communit~', and "~:nhance and Expand community Involvement and publicparticzpation" in addition to supporting a number of tasks that rely on a better understanding of City residents, and how they use, receive, and want city information and services. This survey will help us understand the state of existing programs offered by the city, how and if they are used, as well as help us identify any new programs, services or processes that should be offered. We will also learn how citizens currently receive information, as well as their preferences moving forward. Completing this survey is necessary to allow staff to obtain an accurate representation of the voice of the community and gain a better understanding of the needs of our residents in several key