9. EDSR 07-11-2011 - Laserfiche WebLink

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Item # 9 MEMORANDUM '~` TO: Economic Development Authority FROM: Annie Deckert, Director of Economic Development DATE: 11 July 2011 SUBJECT: Branding and marketing update Branding and Marketing Strategy Chandlerthinks will be in Elk River July 18`" and 19`" to present the research results and overall branding strategy to the branding subcommittee. Input and suggestions from the committee will be incorporated into the final brand and two-year plan. Staff and chandlerthinks are working together to determine a date in September for final presentation and adoption of the brand plan. This meeting is also intended to build momentum, instill pride, confidence and buy-in of the plan. In addition to the final presentation of the brand, a meeting will be held with the branding subcommittee and all who participated in the initial market research to engage and prepare them to help champion the brand. Finally, chandlerthinks will be holding `train the trainer' sessions with interested organizations and civic groups to demonstrate how the community brand can be incorporated to their respective marketing efforts. This will provide the tools needed to explain, advocate for, interpret and integrate the brand strategies and tactics into their work in the community. The brand plan will be revisited one year after execution and applicable tune-ups will be made. Staff plans on revisiting the plan annually. Citizen Satisfaction Survey After approving the 2011 Vision and Goals on May 16`", the City Council authorized staff to enter into a contract with chandlerthinks to execute a citizen satisfaction survey. Executing this survey is a step that will allow us to support two goals identified in the visioning process: "Develop neav programs and services to meet the needs of the communit~', and "Enhance and Expand community Involvement and publicparticipation" in addition to supporting a number of tasks that rely on a better understanding of City residents, and how they use, receive, and want city information and services. The survey is currently being finalized and is anticipated to be available to the public the week of July 11`". Data tabulation will occur late July, and results and final report axe anticipated to be complete sometime in August.