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REQUEST FOR ACTION <br />TO ITEM NUMBER <br />Elk River Economic Develo ment Authori 5. <br />AGENDA SECTION MEETING DATE PREPARED BY <br /> 14 March 2011 Annie Deckert <br /> Marketing & Business Development <br /> Administrator <br />ITEM DESCRIPTION REVIEWED By <br />Authorize staff enter into contract with ChandlerThinks on City Lori Johnson <br />wide branding and marketing strategy Ci Administrator <br /> REVIEWED BY <br />ACTION REQUESTED <br />Authorize staff to enter into contract with ChandlerThinks on Citywide branding and marketing strategy <br />not to exceed $37,250. <br />BACKGROUND <br />At the December 13th Elk River Economic Development Authority meeting, the EDA authorized staff <br />to begin the RFP process and form a branding subcommittee to help facilitate and guide the City <br />branding and marketing process until completion. A Citywide branding campaign is an action step and <br />will support the Goals that support the Vision, approved by the Elk River City Council at the October <br />18`'' meeting. <br />A branding subcommittee of sixteen people comprised of City staff and key community leaders to <br />represent different stakeholders in the community has been created and has been diligentlyworking the <br />past six weeks to kick off this project. RFT's were elicited for a branding consultant the first half of <br />January. Proposals ranged in price from $25,000-$89-000. The branding subcommittee reviewed the four <br />proposals and invited the top three candidates to present their proposals and respond to questions from <br />the subcommittee before making a recommendation to the EDA. <br />Staff invited Wingnut, Johnson Group and ChandlerThinks to present to the subcommittee on February <br />14`E'. <br />DISCUSSION <br />In addition to the requirements as outlined in the RFP during the review process, the branding <br />subcommittee emphasized the following criteria: <br />Experience working with local governments/communities <br />Experience working with businesses, residents and non-profits in regard to the development <br />of branding strategies, marketing strategies and other applicable initiatives <br />Level of detail in process and approach in regard to accomplishing the brand strategy and <br />creating an implementation plan <br />N:\Departments\CommuniryDevelopment\Economic Development\Madseting\Branding\Memos\3-1411 EDA Action Requested.doc <br />