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Elk River ~. <br />Municipal Utilities <br />13069 Orono Parkway • P.O. Box 430 <br />Elk River, MN 55330-0430 <br />UTILITIES COMMISSION MEETING <br />Phone: 763.441.2020 <br />Fax: 763.441.8099 <br />TO: FROM: <br />Elk River Municipal Utilities Commission Wade Lovelette - Superintendant of Technical <br />John Dietz, Chair Services <br />Jerry Gumphrey, Vice Chair <br />D I Thom son, Trustee <br />MEETING DATE: AGENDA ITEM NUMBER: <br />October 12, 2010 5.3 <br />SUBJECT: <br />Review Security Advertisin <br />BACKGROUND: <br />At the September Utilities Commission meeting, direction had been given to give a report on the <br />Security Department's advertising expenditures. Attached is the analysis report and a data source <br />list of where some of the information was compiled from. <br />DISCUSSION: <br />As you can see from the attached report, the advertising ratio is within a reasonable range. Keep <br />in mind that the Security Systems Department operates in a separate market than the typical Elk <br />River Municipal Utilities water and electric utilities. <br />Our security systems demand is driven by advertising and product needs. Our ads are nicely done <br />and are "attention getters." They also serve to brand the Elk River Utility name throughout the <br />surrounding area. <br />ACTION REQUESTED: <br />No action required. <br />