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Staffs interpretation of the proposed language is that a "Campus Setting" equates to aMulti-Tenant <br />Building. For example, if there are eight businesses in one building located on a five acre parcel (which <br />could be subdivided into one acre lots) then the "campus" is allowed to have 5 freestanding signs. <br />Staff has concerns with the proposed language, in part because staff feels the ordinance adequately <br />pro~rides options for signage, including freestanding signs, (plus the 300 foot bonus fox large parcels), <br />area identification signs, wall signs, etc. <br />Staff feels the proposed language dangerously negates the effect of the sign ordinance, which established <br />reasonable standards for signage, throughout the community. <br />Some of the concerns staff sees with the proposed language are: <br />• The amount of free standing signs would dramatically increase throughout the city <br />o This could saturate the landscape along the highways <br />o Image could be impacted <br />o Effectiveness may be compromised <br />o Safety-add to distractions on the highway <br />• Quantifying signs for any property will be difficult <br />o How many lots can the property really be subdivided into...interpretation of <br />wetlands, right-of--ways, buildable areas, etc.? Staff has serious challenges on making <br />regulations based on "what could happen". <br />o How many "businesses" are in the building(s). Is MegaStore, MegaStore Pharmacy, <br />MegaStore Bakery, MegaStore Video and My Hometown Bank five separate <br />businesses or is it two? <br />o A goal of the current proposed ordinance amendment is to simplify how sign <br />calculations are figured and staff believes this will be extremely confusing to the <br />public/end user. <br />What do you do when a business leaves? <br />o Does that leave a blank sign standing? <br />o Does the vacant sign become a real estate sign? <br />What zoning district(s) would this apply to? <br />o If all, it virtually will take precedence over any other regulations except sign size and <br />height. <br />Due to the previously mentioned concerns, staff has great reservation in recommending approval of the <br />proposed language. <br />Action Motion by Second by Vote <br />Follow Up <br />OA 09-01_PC-3S:\PLANNING MAIN\Case Files\OA\OA 09-01 Sign Ord Update\OA 09-01_PC-3.doc <br />