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technology opens. Although this carves <br />great promise, it isn't likely to be a major <br />factor in the utility sector until about 2030. <br />Coal is not the energy panacea <br />that some boosters claim. They note that <br />proven reserves are equivalent to about <br />250 years of supply at current demand <br />levels. But coal's expanded use, both as a <br />feedstock for liquid fuels and as a fuel in <br />its own right, will quickly whittle that <br />time period down to as few as 50 years. <br />Fuel cells will play a leading role <br />in efforts to dramatically reduce depend- <br />ence on petroleum products. The technol- <br />ogy's efficiency in converting gases or <br />gasified liquids into electricity must <br />increase about 20-fold, and the cells must <br />last about five times as long as they do <br />now. Both goals should be achieved by <br />about 2025, and by the latter half of the <br />century, fuel cells will power as many as <br />one-third of all vehicles worldwide. <br />Hydrogen will share the limelight <br />in the future energy equation. It has the <br />potential to offset nearly all demand for <br />motor vehicle and heating energy world- <br />wide. But the U.S. alone will need several <br />3ozen more nuclear power plants to supply <br />the heat to make the hydrogen needed. Plus <br />distribution will require thousands of miles <br />of new pipelines. The investments will be <br />made, though, and hydrogen will be a star <br />in the second half of this century. <br />IMPACT ON THE U.S. ECONOMY <br />Energy woes will slow growth <br />in the next couple of decades from the <br />post-World War II average of about 3.5% <br />to azound 3%. Persistently high fuel <br />prices, combined with increasingly uncer- <br />tain energy supplies, are likely to sap con- <br />sumer and business confidence and act as <br />a drain on cash resources. <br />Expect rising economic volatility <br />as the risk of energy price spikes increas- <br />es. The Federal Reserve will probably err <br />more on the side of caution when it comes <br />to controlling inflation, fearing that energy <br />shocks could come more often and send <br />prices skyrocketing. But the Fed will also <br />have to take into account the need to off- <br />set the economic drag from higher energy <br />prices. As a result, the Fed will be con- <br />~tantly striving to balance these two <br />opposing imperatives, bringing greater <br />uncertainty to money markets. <br />U.S. job growth is likely to suffer <br />as businesses feel increasing pressure to <br />move operations overseas in search of <br />cheaper energy sources as well as lower- <br />cost labor. The pace of hiring will also be <br />slowed by accelerated consolidation in a <br />broad swath of industries seeking better <br />economies of scale in energy use. <br />Chemical firms will decamp en masse <br />to the Middle East, Indonesia and Russia, <br />where oil and natural gas will be cheaper. <br />Manufacturers of fertilizers and plastics <br />simply won't be able to compete other- <br />wise in their global, highly commoditized <br />markets. <br />Most challenged: auto manufacturers. <br />They'll bear the burden of major invest- <br />ments in new technologies to boost energy <br />efficiency both in the vehicles produced <br />and in their own production methods. At <br />the same time, they'll have to grapple with <br />fast-changing consumer tastes. Auto sales <br />in general may also show declining rates <br />of growth as consumers rely increasingly <br />on public transportation or move closer to <br />their places of work. <br />Appliance makers will have to adjust <br />to churn out products that use far less <br />electricity. Big-ticket items such as wash- <br />ing machines, dryers, televisions and PCs <br />account for a large portion of household <br />energy use and therefore will be under <br />scrutiny by consumers and regulators. <br />Airlines face a jet fuel curse that will <br />extend to the travel sector in general. <br />There are no substitutes for jet fuel on the <br />horizon, although aircraft makers are <br />planning models with greater fuel effi- <br />ciency. Development and production of <br />substitute synthetic fuels will be heavily <br />skewed toward the automobile market. <br />High shipping costs will deal a blow <br />to industries for which transportation fig- <br />ures large in their budgets. Among them: <br />Retailers, whose merchandise comes from <br />around the globe. Agricultural producers, <br />whose crops move by train, truck and <br />bazge to distant markets. Utilities that rely <br />on coal. Steel and aluminum manufactur- <br />ers, which buy heavy ores and unfinished <br />slabs and ship out semifinished products <br />to manufacturers. On the positive side, <br />high shipping fees may lead U.S. firms to <br />purchase more supplies domestically. <br />Energy industry suppliers will win <br />as they cash in on the investment rush. <br />Investments in conserva- <br />tion will pay off quickly <br />as energy prices remain <br />high. Here are some of the <br />best options: <br />Manufacturers, office <br />parks, large office build- <br />ings and retail centers <br />can save as much as 20% <br />on their fuel oil and natural <br />gas bills by installing new, <br />more efficient boilers that <br />need less fuel. <br />Biq manufacturers, <br />such as makers of auto- <br />mobiles, auto parts,. paper, <br />plastics, appliances and <br />furniture, can save 5% to <br />10% with combined heat <br />and power systems that <br />capture lost heat from <br />machinery to use for <br />space heating or for pow- <br />ering equipment and <br />assembly lines. <br />Some of the waste heat <br />can be recycled to make <br />electricity for use in-house <br />or for sale to the power <br />grid. Within five years, <br />most utilities will let such <br />small power makers sell <br />surplus power to the grid, <br />providing a new source of <br />revenue. <br />Geothermal heat pumps <br />can save up to 80% on <br />heating and cooling bills. <br />These pumps use very lit- <br />tle electricity, virtually <br />eliminating the need to <br />burn fuel oil or natural gas <br />to make heat or run air- <br />conditioning. <br />Super T8 lights can cut <br />lighting bills as much as <br />15%. Within 10 years, a <br />new generation of light- <br />emitting diodes will be able <br />to reduce lighting bills up <br />to 80%. <br />3 THE KIPLINGER LETTER KIPLINGERFORECASTS <br />