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4.8.4 Challenges and Other Considerations <br />An alternative source for lawn water may be feasible for a single development or a large water user. <br />A local well, installed in the surficial aquifer, or an intake in a retention basin, could provide non- <br />potable water. On a City-wide scale, such a system seems impractical. <br />4.9 Water Conservation <br />4.9.1 Description <br />Elk River Municipal Utilities already employs water-conservation measures. Water conservation is <br />most directly applicable to lawn sprinkling because this is the largest use of water during the <br />summer. More stringent water-conservation measures could be employed to further reduce summer <br />water demand, such as a permanent ban on irrigation and sprinkling, requirements for drought- <br />resistant plantings, etc. Amulti-tier cost of water is another alternative, whereby the cost per 1000 <br />gallons increases proportional to use. We understand that Elk River Municipal Utilities is planning <br />on a three-tier program. <br />4.9.2 Technical Feasibility and Reliability <br />Severe and permanent water-conservation measures are difficult to enforce and are widely unpopular. <br />Cheating would likely be widespread. Enforcement would be an issue. Multi-tier cost of service is <br />generally only moderately effective unless unit costs increase substantially. <br />4.9.3 Cost <br />Additional costs would be realized for enforcement and education. Cost savings would likely be <br />realized overall for the utility by deferring future capital expenditures for wells and treatment. <br />4.9.4 Challenges and Other Considerations <br />Very stringent water conservation measures have generally been proven to be unpopular. Land <br />owners expect to be able to obtain nearly unlimited quantities of water at a low price. Water demand <br />is generally very inelastic in that substantial increases in the cost of water generally does not deter <br />use because it is still considered a bargain. Ordinances that require changes to landscaping to reduce <br />water consumption, such as xeriscaping, require community and political acceptance. Short-term <br />bans on sprinkling are typically acceptable during droughts but are typically tolerated only once or <br />twice. <br />P:\Mpls\23 MN\71\2371(05 Water Supply Alternative Study\Finallleliverables\Alternatives_Report_tinal.doc 35 <br />