5. - 11. ICESR 01-09-2008 - Laserfiche WebLink

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10. Arena Advertising A member of the EIk River Blueline Club (the Booster Club for the High School Boy's Hockey Team) has asked Paul Motin, Elk River City Council Member, about the possibility of getting a couple ofArena Advertising boards at a discount rate and then selling them to company's to make a profit, basically a fund raiser for their program. I do have a couple of concerns moving forward with this policy; A. If we move forward with this policy, I feel we are then opening it up to other customers, Elk River Youth Hockey, The Girls High School Booster Club, and the EIk .River Figure Skating Club, this would eight (8) total advertising spaces. B. If we give them a discount rate, they aze then competing against the same customer base that the Arena is trying to get to advertise, the owners of small businesses that have children skating at the Arena. We roughly have fifteen (1 S) advertisers on the boards, eight (8) of them have children skating at the Arena, that's over 50°C of the Arena's advertising base. Once these advertising customers' kids are no longer skating, these businesses typically drop their advertising in the Arena and the next group of businesses that have kids skating at the .Arena replace them. If we allow all our Ice Rental Customers two (2) advertising panels at a reduce rate, these eight (8) signs may be placed by these groups, reducing the Arena's advertising revenues. My recommendation to the commission would be; Each major Ice Rental customers would be allowed six advertising panels on the boards, three paid at the full rate, and three at the reduce rate. Each time a customer request a sign, the first one is sold at full price and may be placed any where on the boards in the Olympic rink. The cost of the second advertising space would be reduced by 30% off the set rate. The second sign would only be allowed to be placed in the Barn or along the Westside of the Olympic rink unless approved by the Arena Manager. The advertiser would purchase the advertising space directly from the Arena. This would allow us to oversee who advertises in the Arena and would allow us to monitor our revenues. Before the advertising contract is signed, customers would have to indicate in writing what association they are with so that we can keep tabs on the amount of advertising spaces one association has as well as manage the amount of money is due back to that association.